© 2017 by Profit Builder Network

Event*

Pricing as a Marketing Tool

An Allied Executives Symposium & Business Expo

 

Thursday, May 23rd, 2019 from 1:30 p.m. to 6:00 p.m

 

In this highly interactive presentation, Casey Brown launches participants onto a path to improve pricing, dramatically increase profits, and grow sales. She delivers impactful content in an interactive and entertaining format, using real-world stories and relevant exercises. Key Topics Include:

  • Power of Pricing & Discounting - Pricing has a dramatic effect on profitability. Discounting is the enemy of profitability, often used unnecessarily out of phantom fears of sales volume loss. Reducing unnecessary discounting can drive double digit profit growth. Real-world examples illustrate the power of price to lift margins.

  • Price Sensitivity & Segmentation - Not every customer and product or service is equally price sensitive. Leveraging variable sensitivity allows businesses to increase pricing in targeted areas for improved profit without volume loss. Even in highly competitive industries, there are pockets of unexercised pricing power.

  • Value Based Pricing -  Here is a counter-intuitive truth: sellers are more focused on price than buyers. Relentless focus on understanding and communicating value allow businesses to increase pricing and grow sales. 

Participants will clearly understand how to improve pricing without volume loss. Audience members walk away with practical, ready-to-implement steps to take in their own companies to drive profitability through better pricing.

- Speaker:

  • Casey Brown - President - BOOST

- Agenda:

  • 1:30 to 2:00 - Registration & Exhibiting

  • 2:00 to 4:00 - Presentation and Panel Discussion followed by Q&A

  • 4:00 to 6:00 - Complimentary Hors d'oeuvres - Networking and Happy Hour Social

- Location:

  • Sheraton Minneapolis West Hotel, 12201 Ridgedale Drive, Minnetonka, MN 55305


- Price:

  • Allied Executives Members - Free

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Event*

Strategies for Growing & Retaining Your Top Clients

An Allied Executives Symposium & Business Expo

 

Thursday, March 7th, 2019 from 1:30 p.m. to 6:00 p.m

 

Are you wondering how to keep your top clients committed to you? This event will change the way you think about clients. Use segmentation to identify your top clients and join us to learn how to build better relationships with them.

  • You’ll learn the 10-step process to selecting Key Accounts for your organization. 

  • How to better understand sales compensation and skill sets needed to support higher levels of Key Account selling

  • How to select and deselect Key Accounts for your organization 

  • How to synthesize your customer’s attractiveness with your company’s strengths 

  • Learn to appreciate the Golden Rule …  Segment your market first, then identify your Key Accounts

- Speakers:

  • Colleen Canning - Peer Group Facilitator - Allied Executives

Colleen retired after 27 years at 3M as an Executive in Industrial Sales

- Panelists:

  • John Bower - Vice President - PGC

  • John Groves - President - Fit For Work/Confluent Health

  • Laura Moore - Sr. Vice President, Growth - Marsh & McLennan Agency

  • Greg Schreier - General Manager - Herold Precision Metals

     

- Agenda:

  • 1:30 to 2:00 - Registration & Exhibiting

  • 2:00 to 4:00 - Presentation and Panel Discussion followed by Q&A

  • 4:00 to 6:00 - Complimentary Hors d'oeuvres - Networking and Happy Hour Social

- Location:

  • Courtyard Marriot Downtown, 1500 Washington Avenue S., Minneapolis, MN 55454


- Price:

  • Allied Executives Members - Free

  • All Others - $65